We often think of New Year’s resolutions as a way to define personal goals for the coming year; however, your business will also benefit when you clearly identify future objectives.

How do you set a company New Year’s resolution? First, decide on an area of your business that you want to improve, develop a plan for execution and take action. Here are some New Year’s Resolutions to consider for your community association management company.

Resolution One: Improve customer service

Here’s the plan:

  • Anticipate customer needs. Stay one step ahead of residents and proactively offer helpful information before they have to ask for it.
  • Improve self-service options. Empower residents to easily help themselves with access to personal account details and HOA info — anytime anywhere.
  • Listen to customer feedback and adjust accordingly. Conduct online surveys and graciously thank residents for taking the time to help improve your business.


Resolution Two: Increase sales

Here’s the plan:

  • Invest in tech offerings that community associations want. Today’s associations need to manage amenities, schedule events and support social groups in the community. Make sure your business uses software that meets these demands.
  • Boost brand recognition. Make your brand a priority — promote your company with branded print and digital materials to differentiate yourself from the competition.
  • Earn repeat and referral business. Providing excellent customer service to existing customers may be the best sales tool of all. Happy communities renew contracts. Satisfied Board Members are more likely to recommend your business to friends or leave positive reviews of your company online.


Resolution Three: Increase employee satisfaction and retention

Here’s the plan:

  • Give community managers the HOA communication tools they need to do their job efficiently. Look for technology solutions that can automate some of the managers’ tasks and improve their productivity.
  • Ask what you can do to make managers’ jobs easier and/or less stressful. It’s better to ask now (when you can make changes) than at an exit interview.
  • Provide training and support to new and existing team members. Be sure that employees have access to support from within your organization and from outside vendors.


Resolution Four: Improve communication

Here’s the plan:

  • Give residents the choice of how and where they interact with your company. Today’s customers expect the convenience of accessing information in the format of their preference — whether on a mobile website, mobile app, tablet or desktop website.
  • Harness the power of notifications. Use technology to push timely association news out to owners via text message, mobile app notifications and email.
  • Make communications a part of your company’s culture. Lead by example and demonstrate effective and professional communications every day.


Now you have the goals and the steps to get you there- you just need to act! We’d be delighted to speak with you about how Nabr Network can turn these resolutions into reality. Give us a call or sign up for a webinar and let’s make 2018 your best year yet!


The definitive version of this article was published in Community Association Living 4th Quarter, 2017.